Baide Textile and PRIDE BULL: Connecting Textile Manufacturing, Outdoor Sports and Local Culture in Moganshan
Moganshan, Deqing, Zhejiang — August 2026
As China’s outdoor industry continues to develop, the role of outdoor brands is gradually expanding beyond products and sporting events. Increasingly, outdoor activities are becoming a way to connect people with local culture, craftsmanship, communities and destinations.
In Moganshan, Deqing, Zhejiang, the outdoor brand PRIDE BULL (PB) is exploring this direction through its “PB Rooting Plan”, a trail-running and cultural initiative developed together with the Moganshan Outdoor Sports Association.
The project brings together outdoor sports, plant-dyeing culture, local tourism and community participation, while also reflecting a broader connection between textile manufacturing and outdoor lifestyle.
Moganshan: From Outdoor Destination to Outdoor Culture
Known for its bamboo forests, mountain landscapes and distinctive cultural environment, Moganshan has become an important outdoor destination in Zhejiang.
Over the past decade, the area has increasingly attracted trail-running events, outdoor enthusiasts and lifestyle brands. The development of trail-running activities has helped establish Moganshan as more than a tourism destination — it is becoming a place where people experience outdoor sports and develop a deeper connection with nature.
Today, the region is exploring a broader model that combines:
Outdoor sports
Local culture
Tourism
Lifestyle experiences
Community participation
This evolution provides a valuable environment for local brands to explore new ways of engaging with consumers and the wider outdoor ecosystem.
The “PB Rooting Plan”
Launched in May 2026, the PB Rooting Plan was initiated by PRIDE BULL in collaboration with the Moganshan Outdoor Sports Association.
The program is built around the concept of “rooting” — developing a connection between people, the mountains and the place they experience.
The first season consists of five progressive stages:
Breaking Ground · First Encounter with the Mountains
Designed for beginners, helping participants build their first outdoor experience.
Taking Root · Moving with the Slopes
Focusing on adapting to elevation and developing physical foundations.
Growing · Finding the Trail Rhythm
Helping participants improve their trail-running techniques and rhythm.
Blooming · Heading into the Mountains
Combining previous skills through more comprehensive outdoor challenges.
Taking Root and Passing It On · My First Mountain
Completing the progression from a beginner to an independent mountain runner and creating a personal connection with the mountains.
The five-stage structure is designed to lower the entry barrier to trail running and provide participants with a gradual path from their first outdoor experience to greater confidence in the mountains.
Connecting Trail Running with Plant-Dyeing Culture
One of the distinctive elements of the PB Rooting Plan is its integration of plant-dyeing culture into the outdoor experience.
Different stages of the program incorporate plant-dyeing themes, colors and cultural elements through event accessories, finishing badges and other participant experiences.
The concept reflects an attempt to bring traditional craftsmanship into a contemporary lifestyle context.
Rather than treating cultural heritage as something separate from modern outdoor activities, the project explores how traditional techniques can become part of experiences that younger consumers already engage with — including running, hiking, travel and outdoor living.
This creates a connection between craftsmanship and movement, tradition and contemporary lifestyle, culture and nature.
The Connection Between PRIDE BULL and Baide Textile
An important part of this story is PRIDE BULL’s connection to the textile industry.
PRIDE BULL is an outdoor brand connected to Baide Textile, a textile manufacturer rooted in Deqing, Zhejiang.
Baide Textile focuses on textile manufacturing and yarn development, with experience in materials and textile production. This industrial background provides a different foundation for an outdoor brand — one that connects outdoor products and experiences with textiles, materials and craftsmanship.
The relationship also creates opportunities to explore how textile expertise can extend into contemporary outdoor lifestyles.
The PB Rooting Plan provides one example of this direction:
Textile Manufacturing → Brand Development → Outdoor Lifestyle → Local Culture
Rather than treating manufacturing and consumer-facing brands as separate worlds, this approach creates a link between the industrial foundation of textiles and the cultural and lifestyle value of outdoor experiences.
Bringing Intangible Cultural Heritage into Contemporary Outdoor Experiences
On August 8, 2026, during China’s National Fitness Day, PRIDE BULL and the Moganshan Outdoor Sports Association hosted a cross-industry gathering themed around the connection between intangible cultural heritage and outdoor sports.
Actor and cultural documentary maker Puba Jia attended the event as a cultural heritage advocate and signed a cooperation agreement with PRIDE BULL to promote traditional plant-dyeing culture.
His long-term interest in documenting traditional craftsmanship and cultural heritage shares a common direction with the PB Rooting Plan: creating new ways for traditional culture to reach contemporary audiences.
For outdoor brands, this opens up an important possibility.
Outdoor experiences can become not only physical activities, but also platforms for cultural discovery.
From Outdoor Events to a Collaborative Platform
Since its launch, the PB Rooting Plan has attracted outdoor enthusiasts from Deqing and other parts of the Yangtze River Delta, including participants from Shanghai, Jiangsu and surrounding areas.
The project has also encouraged participants, creators and local partners to explore new possibilities around Moganshan.
One example is the development of the “Moganshan Road Stories” initiative, which aims to connect outdoor events with local intangible cultural heritage practitioners, content creators and tourism resources.
This reflects a broader evolution:
An outdoor event does not necessarily need to end at the finish line.
It can become a platform connecting:
Runners + Brands + Local Culture + Tourism + Creators
Through this model, participants can move from being spectators or consumers to becoming contributors to the development of the local outdoor community.
Building a More Connected Outdoor Ecosystem
For Baide Textile and PRIDE BULL, the development of outdoor activities in Moganshan represents more than a single sporting project.
It provides an opportunity to explore how textile manufacturing, outdoor brands, cultural heritage and local tourism can interact within a broader ecosystem.
The outdoor industry is increasingly influenced by lifestyle, sustainability, community and cultural identity.
Consumers are not only interested in what a product is made of. They are also increasingly interested in:
Where it comes from
How it is made
Who makes it
What culture it represents
What kind of lifestyle it supports
This creates opportunities for textile manufacturers to participate in the value chain beyond traditional manufacturing.
Looking Ahead
The development of Moganshan’s outdoor culture demonstrates how a destination can gradually evolve from an event venue into a broader lifestyle ecosystem.
For PRIDE BULL, the PB Rooting Plan is an exploration of how outdoor sports can connect with local culture and community.
For Baide Textile, the connection with PRIDE BULL represents another perspective on how textile manufacturing expertise can support the development of consumer-facing brands and new lifestyle applications.
And for Moganshan, the combination of outdoor sports, textile craftsmanship, intangible cultural heritage and tourism offers an opportunity to build a distinctive regional identity.
The future of outdoor culture may not be defined only by bigger races or more challenging trails.
It may also be defined by how deeply people connect with the places they visit.
From running through the mountains to becoming part of the mountain culture — this may be one of the next directions for China’s outdoor industry.
About Baide Textile
Zhejiang Baide Textile Co., Ltd. is a textile manufacturer based in Moganshan, Deqing, Zhejiang.
With a focus on yarn development and textile manufacturing, Baide Textile serves the needs of fashion and textile businesses through capabilities spanning material selection, dyeing, spinning and related textile production.
Through its broader brand and industry ecosystem, including its connection with outdoor brand PRIDE BULL, Baide Textile continues to explore the relationship between textile manufacturing, materials, lifestyle brands and emerging consumer applications.
Rooted in Deqing and connected to the wider textile industry, Baide Textile is committed to developing textile solutions that connect materials, craftsmanship, manufacturing and contemporary lifestyles.
